We had an unconventional but super fun chat with Marina Bay, CEO, and Co-founder of BeFastTV, where we simultaneously recorded a video and did our podcast together at the same time. Since we are all interviewers, at times, we didn’t know who should ask the next question, but it was a lot of fun nonetheless.
Marina shared that BeFastTV’s mission is to help founders tell their stories in a simple and easy to digest manner and efficiently reach their target audiences. While still residing in Hong Kong, she noticed that startups received little to no media attention, so she founded BeFastTV as video channel dedicated to promoting startups, and events related to innovation and technology. She describes BeFastTV as the MTV channel for startups. BeFastTV is an integrated content creation and production company with offices based in Hong Kong and San Francisco. BeFastTV uses Youtube and Facebook as its main distribution channels for content with an affinity for the live features that both platforms offer, utilizing them to boost video content.
BeFastTV originally took off in Asia while covering the startup stories in Hong Kong, Jakarta, the Philippines and Japan. Shortly after Marina realized that their services could benefit companies far beyond the Asian market and decided that the best way to meet new startups founders from the tech industry was to set up shop in Silicon Valley in San Francisco. Her goal was to meet the most innovative founders of today and create as much content about them as possible.
Once she arrived, she immediately noticed a vast difference in the American startup scene vs in Hong Kong, where many founders experience stagnation during the building process because the can’t find the right co-founders, coders, or designers. She describes the US startup ecosystem as very friendly with a better infrastructure and more resources for people to become entrepreneurs. Whether they are VC’s, incubators, accelerators, or just founders, the Silicon Valley mentality is open and ready to help. This, of course, is great for BeFastTV, making connections easy and allowing BeFastTV to tell Silicon Valley’s stories of technology, entrepreneurship and innovation. Meeting these people, she says, inspires and motivates her and her team daily to create more content telling exceptional startup stories because she sees how hard founders are striving bring their ideas to life. She’s learned that the greatest asset an entrepreneur has is to find the right person with which to partner, someone who shares a similar passion for the idea and desire to make it happen is the key to early success and will reduce potential of failure that connecting with wrong partners and team.
Marina’s vision is take the business global, helping clients reach a greater audience and assisting startups in overcoming the challenges they face by applying tactics and strategies from other markets.
Have a listen or better yet listen and watch this one!
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